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November 6, 2018 — California General Election

City of Santa MonicaCandidate for City Council

Photo of Greg Morena

Greg Morena

Small Business Owner
19,454 votes (19.81%)Winning
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My Top 3 Priorities

  • Protecting renters, especially older residents so they can age in place, and expanding the supply of affordable housing, through ADUs, larger units etc, that enable families and young adults can remain in the city.
  • Protect the sustainability of our community -- zero emissions, reduction of water usage, and preservation of residential neighborhoods and open spaces.
  • Implementing forward-thinking, holistic solutions to the homeless crisis (address the causes as well as provides a path to stability) that have proven successful elsewhere



Profession:Entrepreneur and Financial consultant
Owner, COO, The Albright restaurant (2013–current)
COO, CEO, Undefeated, The Hundreds (2010–current)
Treasurer, Santa Monica Chamber of Commerce — Elected position (2018–current)
Commissioner, City of Santa Monica Audit Commission — Appointed position (2016–current)
Board member, GoSamoTransit — Appointed position (2016–current)
Board member, Pier Lessees Association — Appointed position (2013–current)
Board member, Pier Lessees Association — Elected position (2013–current)


Cal State Northridge. B.S. Business Administration and Finance, I studied business and finance and used my degree to help several street fashion companies earn international success. (current)


I am homegrown Santa Monica. I moved here at 5, was a latchkey kid who was nurtured through our YMCA and Boys and Girls Club, and teachers in our excellent public schools. After I completed my B.S. in Business Administration and Finance, I married the girl next door, Yunnie Kim. Today, we are raising our two young sons in the house where she grew up. I decide to run for City Council because I believe it is time for my generation to be represented, and I believe it is time for new, energized and engaged leadership that can bridge generations. While it’s been a long time since I’ve held elected office – last time was when I served as Samohi Student Body Vice President along with now State Senator Ben Allen, who was SB President — I have the experience and skill-set to be an effective voice not only for my generation but across generations, evidenced by my professional and community work. I understand how to turn forward-thinking ideas into tangibles as evidenced by my success as an entrepreneur and financial consultant – having helped some of the biggest street fashion companies gain international success. I run my family’s 40-year old restaurant on the Pier, which I rebranded The Albright – creating dozens of new living wage jobs, turning it into the first green certified business on the Pier and starting the organic recycling program there. I understand the city’s challenge from my service on the city’s Audit Commission and GoSamo Transit Board; from my work to create programs for better paying jobs and to end homelessness. I am also a bridge builder – a reputation I first acquired in high school went I helped end the Black/Brown Samohi student riots. 


Who supports this candidate?

Organizations (1)

  • Santa Monica Firefighters and Police Officers

Elected Officials (3)

  • State Senator Ben Allen
  • Assemblymember Richard Bloom
  • Mayor Ted Winterer

Political Beliefs

Political Philosophy

I was taught since I was young, if you want something to change, you need to be part of the change. These are the values I got through stories of my great, great grandparents, an abolitionist and suffragist. I love my city, but I feel it is time for new, engergized and engaged leadership to address certain issues. My generation is being priced out of the city. Many of us don’t feel that our issues are heard or understood. Older adults and immigrants are facing uncertainty here. I will bring forward-thinking ideas to address these challenges. My campaign is an opportunity to engage younger adults and others who have not been involved in the city before, say they are not heard, but don't get involved in the first place. I am committed to greater communication with residents, and greater transparancy and accountabilty to City Hall. In our technology-oriented world, there are many ways to engage residents. I also believe that in a city of our size, a Councilmember must be accessible to consituents.  My commitment to our city is to keep it equitable, diverse and sustainable while protecting all residents. I want to change the sentiment that you are either for renters or homeowners, for residents or business people. We can be for everyone without sacrifcing the concerns of one for the other. I know this is possible by listening and building coalitions.

Candidate Contact Info

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